PrettyLittleThing announces collection with brand ambassador Gemma Owen

PrettyLittleThing announces collection with brand ambassador Gemma Owen

PrettyLittleThing are excited to announce their first collection of the year with UK brand ambassador Gemma Owen. After signing with PrettyLittleThing in August last year, and launching her first edit back in October, Gemma is now ready to showcase her personal style through her 47-piece designed collection.

Gemma has had full creative control throughout the design process of her collection, working closely with our in-house design team to bring her vision to life. With the aim of curating pieces that accurately reflect her timeless and feminine style, Gemma opted to stick to a neutral earth tone palette throughout. Adding her signature glam twist whilst nailing the off-duty look, this collection consists of effortless styles and silhouettes that will fit seamlessly into your existing capsule wardrobe, with the ability to create a multitude of different outfits by mix and matching pieces from the collection along with pieces you already own.

Offering classic looks with a youthful twist, this collection includes LBD’s, statement co-ord’s, and all essential loungewear sets. With the ability to easily take the pieces from day to night with a simple change of accessories and styling you’ll be sure to feel your most confident self all day long. Get ready to shop this unmissable collection and upgrade your 2023 wardrobe.

Speaking on her collection, Gemma said;

“I’ve been working with the design team on this collection since last year and I’ve really put my all into creating pieces myself and my fans would wear. My style is very classic, mixing lots of neutral tones into my daily looks and I feel like I’ve got something for everyone in here. It was a dream to go on location in Los Angeles for this shoot and working with the creative team to bring my vision to life”

Collection launching on 17.01.2023 / Available in UK sizes 4 – 30 / Prices ranging from £10 - £38